Customers raced to the shelves to buy it up. The product went viral back in 2021 mostly due to one shocking review on TikTok that showed the product tightening a person’s under-eye bags in real time. She pointed us to the Peter Thomas Roth Instant FirmX Eye Temporary Eye Tightener as an example. “I’ve seen so many people buy products that they saw on TikTok even though it definitely isn’t right for their skin,” said one beauty adviser. Just because it went viral doesn’t mean it’s good. In exchange, we got their insider wisdom on the cultish hair tool that keeps getting returned, the TikTok-recommended products that are actually worth it, and what happens to the items you return. But if you consult actual Sephora employees - or “beauty advisers,” as they’re called by the company - they’ll tell you that plenty of their favorite products aren’t the most expensive ones or even the ones that have gone most viral.įor this story, we talked to nine Sephora employees, many of whom are trained and licensed makeup artists or skin-care experts and all of whom spoke on the condition of anonymity. You also don’t want to miss out on that trendy new thing you saw on TikTok. There are thousands of products to sort through, and you want to make sure you’re buying the exfoliator or mascara or foundation that makes you look and feel your best, especially when each thing costs $50. The whole experience of shopping at Sephora can feel relatively high stakes even with the generous return policy. And then there’s the new Clarifying Toner with Niacinamide and Zinc ($12 at Sephora), which helps reduce the appearance of pores like many skincare products two and three times the price.Photo-Illustration: The Strategist Photos: Retailers, Getty Images Sephora Collection Brightening Eye Cream with Caffeine and Hyaluronic Acid ($18 at Sephora) is an unscented eye cream to brighten the under-eye area. Sephora Collection’s Colorful Face Powders – Blush, Bronze, Highlight, & Contour ($14 at Sephora) went viral on TikTok last year because of the ultra-pigmented but super-soft formula. In-house brands have been killing it lately. So if you know your foundation shade, it’ll be even easier to grab concealer online. The best part? There’s an exact corresponding shade of concealer to a Best Skin Ever Liquid Foundation ($20 at Sephora). With 50 shades taking into account undertones, it’s easy to grab a few hues that work well in your routine. The Genius Hack That Allows You to Customize Your Own Ice Face Roller Is Currently $8-But Not For Longīest Skin Ever Full Coverage Multi-Use… $15 Shoppers Are ‘Blessed With Thick Brows’ After They Use This Eyebrow Pencil That’s Down to $8 This Rolling Cart Saves So Much Space in The Kitchen & Is On Sale For 35% Off on Amazon How Much Is HBO Max? Here's How to Save $45 & Get the Equivalent of 5 Months For free Yes, Pumpkin Spice Hot Chocolate Bombs Are a Thing-Here's How to Make Them These 9 Skincare Products Are the Closest Thing to Botox in a Bottle-Starting at $15 Use one shade lighter under your eyes, your perfect shade to spot cover red marks and blemishes and a few shades darker to contour. It’s not drying either, thanks to hydrating ingredients like algae extract and hyaluronic acid. It’s full coverage like Shape Tape, with a natural finish (not too matte or too dewy) that truly lasts. While we don’t want to call it a dupe per se, because they are each great on their own, this concealer is similar to Tarte’s iconic Shape Tape - and at literally half the price. Sephora Collection’s Best Skin Ever Full Coverage Multi-Use Concealer also has a whopping 50 shades and a more affordable price compared to its competitors. It took off as fans loved the luxe-feeling foundation without the luxe price tag. Back in January 2021, we told you about Sephora Collection’s Best Skin Ever Foundation, a medium-coverage, natural-finish foundation with a long-wearing formula.
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